TikTok is introducing a new feature that allows them to reduce the volume of AI-made content appearing in their timelines. This initiative comes as the service disclosed that it presently contains over 1 billion AI videos.
Trial and Implementation
This change is undergoing trials over the following weeks before a full-scale release. This development aligns with a rise in AI-generated material, fueled by emerging video-generation tools.
AI Content on Other Platforms
It has been noted that nearly 10% of the fastest-growing content creators on another major platform exclusively feature AI-generated videos. A significant portion of this output is deemed mass-produced AI material, a phrase for inferior, bulk-generated content that is frequently illogical or dreamlike.
“We know from our community that a lot of users enjoy content made with AI tools, ranging from computer-generated images to educational videos, and we aim to give people the ability to adjust the amount of that, based on their own likes,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are currently over a billion videos on its app tagged as made with AI. Collectively, in excess of 100 mn pieces of content are added to the platform every day, making clips made by AI a relatively small percentage of its overall inventory.
User Control Features
Viewers will be capable of decrease or raise the level of AI content they see by using the topic control setting in the app and picking AI-made media. Other topics that can already be controlled under the tool encompass current affairs, style, beauty, and choreography.
AI Disclosure Rules
Its rules require content makers to identify “realistic” artificially created content, and it bans malicious AI impersonations of public figures or emergencies. Any realistic artificial content that is unmarked can be removed under its user guidelines.
Additionally, the platform will from now on attach an artificially created tag to content made using its own AI tools, or flagged by an industry-wide initiative for spotting AI-generated material. This step is aimed to stop users from trying to bypass the labeling process.
Responsible AI Funding
The platform is also launching a $2m awareness program for professionals and institutions to create learning resources about ethical AI use. This program will assist non-profit groups specializing in training programming and robotics.
Content Safety Approach
The video-sharing app has supported its safety measures, during controversy over proposals to lay off a large number of safety staff in Britain. TikTok is set to reduce hundreds of positions in its trust and safety team in its British office, with labor groups and internet security professionals expressing worry that staff are being displaced by automated systems.
A senior executive explained that people-led review would remain essential, but AI can protect employees by filtering out the most harmful content before it is viewed by staff. The company reported a 76% decrease in explicit and harmful content handled by safety staff over the previous year due to reliance on its automated systems.
“We think that it’s essential to integrate humans and technology to keep the platform safe,” the official commented. “We’ll have staff as part of that process, but we additionally believe it’s very important to reduce exposure to harmful content as quickly as possible, which is where a lot of the machine support is proving valuable process content quickly.”
